Medium Roast.  Delicious toasted flavor.  White Chocolate Caramel Hazelnut Blend.  In our top 4 most popular flavored coffee selections.  Great for all day sipping or entertaining friends as well.  In our retail space we have had families actually exchange verbal warfare with another family over getting that last bag on their visit....embarrassing for us all, but what a great testimonial!  Though we created this at Christmas time which is why we call it White Christmas, we ship this VERY popular flavor all year, but the label calling it White Christmas is only of November, December, January.  The other 9 months we label this per the specific flavor blend so nobody misunderstands and thinks it's leftover from Christmas...there is never leftover.