This has taken us by storm for popularity. This is new for 2021. This is a very cocoa non sweet chocolate flavor, very smooth. The kick comes from the perfect balance of red pepper chili flakes. Balance is the key...I've had coffee before with chipotle peppers and other such overkill doses that make the coffee taste like a taco...bleh. But, not this balance is in a whole different league. Cocoa on your tongue as you sip....as you swallow the slight taste of the red pepper zip...it's awesome.